An exercise in guided brainstorming: A project completed as part of my certificate in Managing Innovation and Design Thinking, HEC Paris, March 2020
I explain what the subtraction technique is in this article.
These sketches are the results of guided techniques in brainstorming, in this case, a rethink of a coffee shop. To start, I brainstormed a list of essentials of what makes a coffee shop. These essentials become the seeds for new ideas, depending on which technique you use: